Whether you start your morning with a hot cup of coffee or tea, wake with a refreshing cold brew or enjoy a sparkling glass of flavored water, the perfect beverage can set the mood for your day. From the revival of nostalgic classics to budget-friendly DIY creations, these 2025 beverage trends offer something for every taste.
As more people experiment with flavors and creative combinations, these drinks are more than just a way to quench your thirst; they’re an experience. With so many options, it’s the perfect time to gather ingredients and try crafting your own flavorful beverages.
Brown sugar is the flavor of the year
Coffee drinks have been popular across social media for several months with users showing off their coffee bars, recipes and stations. This year, expect to see a rush of brown sugar coffee recipes as the flavor takes center stage in 2025. Named flavor of the year, brown sugar is the perfect accompaniment to an oat milk latte and makes for an indulgent syrup drizzle in your icy cold brew. Whether you’re visiting an independent coffee shop in your neighborhood or scouring the internet for delicious coffee recipes, expect brown sugar to be a popular ingredient this year.
Watertok is alive and well
The “watertok” trend continues to shine on social media. Recipes for enhanced waters with liquid drops and powdered packets took over last summer, and the trend is expected to continue. After all, with an uptick in the purchase of trendy water bottles and fancy glass tumblers, naturally what goes in the cups is also bound to become a trend.
Think beyond plain water and make your favorite natural creations like fresh strawberry lemonade and cucumber mint. Or for something more whimsical, consider unicorn or mermaid water. These options include edible glitter to make the beverage magical. This new flavored water trend makes staying hydrated fun and entertaining.
Wellness takes the spotlight
Health-focused beverages have gained significant popularity in recent months. Functional wellness drinks such as kombucha, kefir and mushroom-infused coffee and tea have become mainstream. These beverages are packed with trendy ingredients that appeal to a wide age range and remain popular year round.
Drinkable yogurt, an essential part of the trending Balkan breakfast, is also expected to gain popularity in 2025. Known for its simplicity, this breakfast features fresh bread, cured meats and cheese, vegetables, pickles and the region’s signature beverage: Drinkable yogurt. Ayran, as it’s called, is high in protein and probiotics and is made with water, yogurt and salt. It’s becoming an increasingly popular way to start the day. Thanks to TikTok, people are embracing this breakfast trend as both a healthful morning meal and a nourishing midday pick-me-up.
Crafting boba tea at home
Viral shopping haul trends, like bulk boba tapioca pearls on TikTok, have sparked a growing interest in recreating cafe favorites at home. As budgets tighten, many turn to homemade versions of their favorite drinks to avoid cafe prices. Making bubble tea at home is not only an affordable and trendy option but also a fun activity for the whole family.
Homemade bubble tea is highly customizable, allowing you to adjust sweetness levels and experiment with different flavors. Whether you’re in the mood for a classic black milk tea or want to try a matcha latte with boba, the possibilities are endless. It’s a delightful way to enjoy the cafe experience without leaving your kitchen
Nostalgic beverages making a comeback
Nostalgia takes center stage in 2025 as retro drinks make a comeback. The iconic Jolt Cola, famously known for its slogan “all the sugar, twice the caffeine” and a favorite among ’80s Gen Xers, is getting a modern rebrand. Relaunching as an energy drink, Jolt is set to hit shelves in early 2025.
This rebrand is designed to appeal to Gen Alpha and Gen Z. It’s poised to go head-to-head with industry favorites with a new look backed by nostalgia and brand recognition.
Old-school soda fountain drinks are expected to make a comeback as well. In recent months, consumers have leaned toward unique carbonated soda flavors like cranberry lime and blackberry. With at-home carbonation kits, expect to see homemade soda concoctions across social media.
Lastly, our penchant for pickles shows no sign of slowing in the coming year. Pickle-flavored drinks are at the top of the list of 2025 trendy sips, most notably the tangy pickle margarita. Expect a variety of briny, salty pickle combo recipes to make their way to your social media feed in the coming weeks.
A flavorful year ahead
From the Jolt comeback to cozy brown sugar coffee vibes and adventurous pickle-inspired trends, 2025 is on track to be a year of nostalgia, innovation and originality. Whether you like the classics or want to try daring new creations, the drink scene is bubbling with excitement. As we raise our glasses to this flavorful journey, the year ahead promises plenty of surprises to sip and savor.
Michele Brosius is the creator of Cook Clean Repeat. She is passionate about making everyday life easier and more enjoyable. With a focus on simple, delicious recipes, household tips and budget-friendly solutions, Michele shares her love for cooking, organizing and creating a cozy home.