A-ROSA River Cruises just turned 25, and instead of a quiet celebration, the company is changing its approach. Its new 2027 brochure comes with a fresh look and a new tagline: cruise your way. If you’ve ever wanted more say in how a river cruise runs, this might be your year.
You might not expect a cruise line rebrand to be big news, but this one’s tied to a real milestone. A-ROSA has spent 25 years sailing rivers across Europe, and it’s using the anniversary to redo its whole brand, top to bottom.
That includes new visuals and a digital brochure built with clickable itineraries and videos. A-ROSA says the goal is to give travelers more say in how a trip comes together, instead of a fixed itinerary.
A Fresh Look, Backed by Real Growth
A-ROSA isn’t just tweaking its logo. The line is adding 20 new itineraries across the Rhine and Danube for 2027, with more routes and longer stops at some ports. The new routes also cover more ground, reaching bigger cities and smaller towns along the way.
Pair that with a full rebrand and a 25th anniversary, and it adds up to more than a brochure refresh. That level of investment suggests A-ROSA wants this anniversary to mean more than a design update.
What’s New for 2027
Here’s what’s actually changing:
- New route for A-ROSA SENA: The ship sails south on the Rhine for the first time in 2027. That opens up a new section of river. The ship is known for its quiet, battery-assisted docking and family-friendly layout.
- Two new departure ports: Vienna and Duisburg join the lineup for 2027. Both are easy to reach by plane, train or car.
- An updated all-inclusive fare: A-ROSA’s Premium All Inclusive package is getting new add-ons. One example is the Drinks Package Plus, for guests who want more choice on board.
- Two brochure versions: The 2027 catalog comes in a consumer edition and a trade edition. The trade edition gives travel advisors contact info and sales tools.
- Fleet at a glance: A-ROSA runs 15 ships across five European rivers, from the Danube to the Seine. Every ship is built around the Premium All Inclusive fare, with spa access, buffet dining and drinks included.
Twenty-five years in, A-ROSA is betting you want more control over your trip, not less. If a river cruise has been on your list, the new brochure is live now and worth a look.