Family adventure travel bookings are up 106% annually from 2025, says Explore Worldwide. Domestic travel remains strong, so much so that Expedia calls this the “Stay Home Summer” as searches for cities near national parks and domestic beaches jump meaningfully. Utah is poised to benefit from these trends, with an expected 1.7% annual increase in the tourism industry in 2026.
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Part of Utah’s travel growth is driven by the elimination of a timed-entry system at Arches National Park, which sits just a few minutes outside of Moab. Visitor numbers, already surpassing 2025 levels, are expected to continue to rise. Smart travelers make small changes to maximize their time at the parks without waiting for parking.
Park visitation strategies
The National Park Service scrapped a pilot program in 2026 that required timed-entry reservations to access Arches National Park during the high season. Visits in the first four months of 2026 were 10% higher than the same months in 2025. That’s before the seasonal timed-entry system would have been in effect for the year.
Utah’s overall tourism numbers continue to grow. Without the timed entry system, summer visits could see even greater increases. This aligns with the 65% increase in interest in domestic lakes, mountains and national parks year-over-year reported by Expedia.
Visitors wanting to avoid the crowds should visit in the early mornings or late afternoons. Flexible travelers can also stick to less busy times of year, a trend Explore Worldwide sees accelerating.
In May, it was possible to enter the park after dinner without battling the crowds. Beautiful viewpoints greet you just a few minutes into the park. Kids can run off the last of their energy without enduring a long drive deep into the park, so you don’t need to push back bedtime.
Save the busier daytime hours for Canyonlands National Park, just 30 minutes from Moab and much less crowded than Arches. Grab a picnic lunch in Moab to maximize time in the park and enjoy equally impressive rock formations with far fewer people.
Shifting priorities
A confluence of travel trends put Moab in the spotlight this year. A Hilton survey finds 71% of U.S. travelers plan to drive to their next vacation as road-tripping becomes a major trend in summer travel again. The U.S. Travel Association sees travelers shift from flying to driving to control costs this summer, with increased spending coming from higher-income families.
Though gas price increases outpaced airfares in April, the overall cost of driving remains lower than flying except for very long distances. Moab’s easy access from Colorado, Arizona, Nevada and even Idaho makes it an attractive option for families seeking adventure within a day’s drive. Those who do fly can arrive at the regional airport in Moab or the larger hub in Salt Lake City, which offers better routing but requires a nearly four-hour drive to reach the parks.
Concerns about international travel amidst geopolitical unrest are driving travelers to consider domestic destinations in 2026. In a March survey of travel advisors by Travel Weekly, 72% of respondents cited global political unrest as their clients’ top hesitation to travel, jumping from 38% in December 2025.
Demand for family travel remains strong, despite economic concerns. Ninety-two percent of parents in a Family Travel Association survey report planning to travel with their children in the next year, the highest number since the pandemic. The study was released before price increases due to the conflict in Iran, and already showed a sensitivity to cost, with 73% of parents citing affordability as their biggest challenge when it comes to travel.
A wealth of options
National parks can occupy a family for days, and Moab offers a variety of activities to interest travelers. Stroll through downtown, where you can support local artisans with a purchase from Moab Made. Get a custom poem created on the spot from a sidewalk poet while you cool off with ice cream from one of several ice cream parlors.
At Moab Food Truck Park, everyone can get what they want. Misters keep you cool on warm evenings, and corn hole sets entertain the kids while you wait for your meal. Away from rivers and wetlands, Moab’s climate keeps mosquitoes at bay, making for pleasant evenings even without mosquito repellent.
Dinosaur and history fans flock to Moab for its wealth of fossils and petroglyphs. Moab Giants beckons dinosaur lovers with interactive exhibits, 3D movies and real fossils. In a country on the verge of its 250th anniversary, these ancient relics put history into perspective.
See the red rocks in a new way on an off-roading Hummer tour with Moab Adventure Center. Gravity-defying paths lead to a spectacular Colorado River overlook. If you prefer to be on the water instead, this section of the Colorado River is gentle enough for all ages to enjoy rafting.
If man-made water parks are more your thing, SpringHill Suites by Marriott Moab offers the area’s best hotel pool, complete with waterfalls and a splash pad. Family-friendly room layouts and included breakfast make this a great choice for families watching their spending.
Luxury travelers head outside of Moab for glamping and cabin stays. While families are welcome, the upscale options are not particularly designed for multi-generational travel. But short-term luxury rental communities like Lionsback Resort are popping up to meet this need closer to town.
A red rock reverie
Moab stands to benefit from numerous travel trends, from a preference for domestic road trips to family-oriented travel. Away from the parks, the town offers plenty to interest travelers for days, with lodging options right for any budget. Smart planning helps families make the most of their national park visits for an outdoor adventure vacation that creates lasting memories.
Ashley Wali is a Seattle-based travel journalist and owner of Wanderlux, writing about luxury family travel, culinary travel and wellness travel. Her work has appeared in The Seattle Times, Boston Herald, The Philadelphia Tribune, Sun Sentinel and more. Recent assignments have had her exploring art in Hong Kong and sailing the fjords of Norway.