Anyone who’s ever chased a food bowl across the kitchen floor knows pet feeding time can turn into a mess in seconds. Water sloshes over the side, kibble scatters everywhere, and the family dog inhales dinner in under a minute. OXO thinks it has a better way.
OXO built its name on solving small daily annoyances most people never realized had a fix, from the swivel peeler that changed kitchen drawers everywhere to color-coded measuring cups. Now the brand best known for kitchen tools is turning that same eye toward pet care, a category it’s never touched before. The new feeding and storage line is OXO’s first real step into life beyond the kitchen.
It’s easy to see why the timing makes sense. Americans spent $158 billion on their pets last year, and that number is expected to climb to $165 billion in 2026 as more households bring a pet home. With a market growing that fast, it’s no surprise a design-first brand wants in.
The new bowls fix fast eaters and tippy water dishes
The centerpiece of the launch is a set of stainless-steel non-slip bowls in three sizes, each with a removable, weighted base built to stop tipping mid-meal. For dogs who eat like they’re racing a clock, the Easy Clean Slow Feeder Bowl uses a removable silicone insert to slow things down, and it comes apart easily for a real cleaning instead of a quick rinse.
A feeding mat and elevated feeder round out the line
The Easy Clean Feeding Mat has raised edges built to catch spills before they hit the floor. The Adjustable Elevated Feeder lets owners raise bowls to a more comfortable height for larger dogs or pets with joint issues, all while looking like it belongs on a counter instead of hidden in a corner. A storage collection, including airtight food containers and a stackable bin for treats and leashes, is set to launch later this year.
You’ll be able to find the new lineup online and at major retailers starting today; no more chasing a bowl across the kitchen floor required. If your pet’s current mealtime setup involves a towel on standby, it might be worth a look.
Jennifer Allen is a retired professional chef and long-time writer. Her work appears in dozens of publications, including MSN, Yahoo, The Washington Post and The Seattle Times. These days, she’s busy in the kitchen developing recipes and traveling the world, and you can find all her best creations at Cook What You Love.