You could tell a lot about a kid by what showed up on their desk. In the ’80s and ’90s, school supplies were practical, but they also doubled as tiny declarations of taste. A folder, pen, sticker book, or backpack could turn an ordinary school day into a chance to show off what you liked before anyone had a profile page.

Puffy Stickers Took Over Trading
Sticker collecting was a real early-’80s craze. Period reports described kids collecting and trading everything from flat designs to puffy stickers, also called puffies. The raised, foam-filled designs felt different from ordinary paper stickers, which made them especially fun to keep in an album or swap with friends.
Yikes! Pencils Were Impossible to Ignore
Empire Berol’s Yikes! line brought loud colors and odd shapes straight into the pencil case. A 1993 Los Angeles Times back-to-school story highlighted Yikes! pencils, erasers, and rulers as the line entered its fourth season. They were built to stand out beside an ordinary yellow No. 2.
The Trapper Keeper Made Organization Visible
Mead test-marketed the Trapper Keeper in Wichita, Kansas, in 1978 before rolling it out nationally in 1981. The first version used a snap, which Mead later replaced with Velcro because it was easier to use and manufacture. Cover designs eventually ranged from unicorns to cars.
Lisa Frank Turned Folders Into Art
Mead introduced its Trapper Keeper Designer Series in 1988, and the run continued through 1995. The company also made a deal with Lisa Frank and put her artwork on Trappers and Trapper Keepers. Bright graphics made the binder feel like part of your school-day look, not just a place for worksheets.
Pee-Chee Folders Became Canvases
The first Pee-Chee folder appeared in 1943, while Francis Golden created its best-known sports cover in 1964. Smithsonian notes that students later doodled across those covers, turning a standard folder into something personal. The folder was especially associated with the West Coast.
Scratch-‘N-Sniff Stickers Added Another Sense
Scratch-and-sniff stickers were another branch of the same sticker craze. A 1983 Washington Post report described children collecting scented stickers and trading them at school. Chocolate and other dessert scents were part of the fun. A sticker could suddenly do more than sit on a page.
Gelly Roll Pens Changed the Margin Game
Sakura released the world’s first gel-ink ballpoint in Japan in 1984. The company’s history says the pen was sold in foreign markets under the Gelly Roll name. Smooth gel ink and bright color choices gave students another way to make notes, doodles, and notebook margins look less ordinary.

Mr. Sketch Made Markers Smell Like Something
Mr. Sketch turned a basic marker into a sensory school supply. Newell Brands still describes Mr. Sketch as its original scented marker, with colors tied to distinct fragrances. For kids who used them in class, picking a marker could be as much about the smell as the color.
Wite-Out Made Mistakes Less Permanent
By 1992, Wite-Out was established enough that BIC bought the American correction-products brand. For students writing in ink, correction fluid meant a mistake did not have to ruin the whole page. A small bottle in a pencil case could save a neatly written assignment from a messy restart.
Caboodles Left the Makeup Counter
Caboodles traces its launch to 1987. The company treats its own origin story as a legend: a 1986 photo showed Vanna White using a Plano tackle box to organize makeup, then Plano Molding Company launched Caboodles a year later. The tackle-box shape made the case easy to recognize.

JanSport Moved From Trails to Classrooms
JanSport began in Washington in 1967 as an outdoor brand. According to the company’s history, University of Washington students started using its hiking packs to carry books and keep them dry, helping turn the daypack into a campus staple. By the ’80s and ’90s, backpacks had become another visible part of school style.
School Style Started Long Before Social Media
Kids were already using everyday objects to show off their taste, fandoms, and personality. A folder, pen, or backpack could make a shared classroom feel a little more personal, which is part of why these supplies still bring back such vivid memories decades later.